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Future-Proof Selling

May 11, 2020

Tune in to part 2 of my discussion with Andrew McCarthy - Head of New Business for LinkedIn ANZ. During our first discussion we talked about setting your sales team up in a work from home paradigm and how Andrew and his team have approached this transition. Today we get into the nitty-gritty at a sales level in this climate and how field salespeople can be just as effective from home. 

Andrew McCarthy has had a distinguished sales and sales leadership career, for the past seven years he has fulfilled several key roles for LinkedIn both in Australia and the US, and is currently the Sales Leader for New Business for LinkedIn’s ANZ business.  

Some topics we covered include :-

  • How field salespeople can be just as effective remotely.
  • How the transition of the sale process towards digital/social/video has been happening already.
  • Some timeless fundamentals of sales that remain the same.
  • Leveraging digital clues and research to be effective.
  • Taking the opportunity to accelerate our learning during the current crisis.
  • How to look for useful trends and events online.
  • How customers are more available and open to calls at the moment.
  • Opportunities for salespeople to invest time in their own development.


Check Andrew out at