Authenticity in Sales with Jason Cutter

Aug 24, 2020

Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster and sees himself as a sales success architect for companies and individuals. Even though he didn’t have a sales upbringing or background (his bachelor’s degree is in Marine Biology), he knows what it takes to be successful in sales. His new book – Selling With Authentic Persuasion  - is focused on helping anyone in sales transform from Order Taker to Quota Breaker.

In This Discussion:

• What authenticity means in the sales profession.
• Self-awareness and being human in sales.
• The keys to long term sales success.
• Jason’s journey into sales and his early experiences.
• The importance of our intention.
• People don’t buy drills, they buy holes!
• Uncovering underlying customer needs.
• The Sales Success Iceberg.
• Why even top performers need ongoing coaching and development.
• A high level overview of Jason’s new book Authentic Persuasion.

 

Jason’s Links:

Main Hub/Link: www.jasoncutter.com

CCG Website: https://www.cutterconsultinggroup.com/

Authentic Persuasion: https://authenticpersuasion.com/