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Future-Proof Selling

Jun 14, 2021

Known as the Heavyweight Champion of Story, Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping growing companies not suck at telling their story so they stand out to their audience, stand apart from competitors, and break through in their category. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast.

We talk about standing out and avoiding the head to head product/feature war.  He has an effective framework he calls Que PASA, it’s about narrowing in on your specific clients and their biggest challenges and then developing your messaging and approach to that.

Raj has been kind enough to share with our listeners his Que PASA pitch guide. Access your free copy here

Key Points of This Discussion

  • Winning customers through storytelling
  • Rajiv’s Que PASA pitch framework
    • The importance of the fundamental elevator pitch
    • Framing your messaging: Problem, Approach, Solution, Action
    • Being careful with ROI Selling
  • Rajiv’s shares his suggested discovery call format
  • The typical pitch structure and how it should be done

A must listen for startups and tech companies looking to scale up their salesforce and stand out in a world where it’s difficult to win on product and features alone. 

To learn more about Raj and his company visit 

And you can find him here on Linkedin