Outbound Sales Best Practices with James Harper

Jun 28, 2021

James Harper is the Founder of AgencyFlare, a gritty outbound sales agency that has learned to “punch above their weight class” when it comes to outbound sales. When James was a teenager, his step-father told him to get a sales job because James could sell anything. Fifteen years later, James realized that sales was actually his calling.

Since 2015, James has sold over $3.5 million worth of B2B marketing services and has sold two companies that were both 100% bootstrapped from the ground up. Through his career, James noticed a major lack of quality sales companies that focused on cold prospecting and lead-generation, that also had a passion for providing true actionable B2B sales content: and thus, AgencyFlare was born.

Throughout this episode we cover a lot of ground on today's best outbound practices and practical tips to help win more qualified meetings and sell with authenticity.

Key Points of This Discussion

• James background and journey into sales
• AgencyFlare and the Company philosophy
• Mistakes sales teams are making with cold prospecting
• Being genuine and more authentic in a virtual setting
• Quality vs quantity outreach and personalisation
• Cost implications of a metrics-driven approach to prospecting
• Sales team culture and how it’s overlooked
• What a good sales process looks like today
• Segmenting top, middle and end of funnel processes
• James’ virtual selling tips
• Specialisation and setting reps up for success
• Practices to get meetings with the right people
• Identifying the “real” customer pain points

A must listen for startups and tech companies who have a high focus on numbers and metrics.

To learn more about AgencyFlare here www.AgencyFlare.com And you can find James here on Linkedin

A freebie for salespeople! Subscribe to James’ monthly outbound sales report here www.outboundsalesreport.com